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Results: 1
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Impact of Premium and Price Cuts on Consumer Purchase Intention
Chia-Wen Tsai
,
Yi-Fen Chen
,
Priscilia Kuswanto
Jan 01, 2022
This study aims to compare the price cut and premium promotion with study moderators are discount depth size, product type, premium characteristics, and country effect (Indonesia and Taiwan). The experiment was designed as...
Published by:
IGI Global